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Design Catalog
Digitizing 101


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Meet The Author

Tom Moore began his career with the Federal Aviation Administration, where he specialized in both lab and classroom instruction for more than 20 years. He brought his skills to the embroidery industry in 1992 when he founded Strawberry Stitch Co. With Tom's vast graphic skills, digitizing was a natural progression. Strawberry Stitch Co. was awarded first place in the digitizing competition at the METS 96. Tom's no nonsense style of business and extraordinary computer skills have positioned him as a leader in the embroidery industry. Today, the award winning digitizer provides straightforward advice to the industry as author, writing regularly for Printwear, EMB and Stitches magazines, and lecturer, speaking at various trade shows.

Strawberry Stitch Co. is a digitizing firm that concentrates on custom design services and stock designs.


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Book Reviews - Digitizing 101 - Click Here to purchase your copy.

Just a short note to say, Thank you! For writing the "Digitizing 101" book.

I purchased it about 3 years ago at a tradeshow somewhere, but was too busy with my business to read it. I am currently almost finished with it and wished I had read it sooner. The young lady at the booth said it was a great book, but I had no idea just how great! I have attended several seminars and classes on the subject of digitizing and after reading your book, I wish I had saved my money and time (I discovered not everyone can teach.)

Thanks again for such great material and keep me informed of any new books!

Wil Massenburg, Jr., Whimsy Art

Within 24 hours of receiving Digitizing 101, I was no longer intimidated by my software. All of my questions were answered in a clear, easy to understand language. This textbook left me with a desire to learn more.

Sarah Coughlin, Color Stitch

Although I've been digitizing for 5+ years now, "Digitizing 101" is a pure joy to read. It is well written, funny, easy to understand and makes so much sense. I can see where it will help me improve my digitizing skills.

This is, by far, the best investment I've made in learning material. Thanks so much for taking the time to write a quality book that's well worth the investment!

Sandy Carter, Creative Embroidery Supply, Inc.

I purchased digitizing 101 and it has been a tremendous help. Digitizing 101 made me a better digitizer.

Ted Showker, Sew Cool Embroidery

If you are serious about learning to digitize this book is for you. It is extremely well written. I especially liked the section on lettering. Tom breaks each letter form down into shapes and discusses proper pathing - both right to left and left to right. This book really launched my skills forward in a big way. My customers consistently remark on how good my small lettering is now. I highly recommend this book. Even if you don't wish to become a digitizer this will help you better understand the embroidery design process which will help you better communicate with a contracted digitizer as well as your customer. I keep this book by my computer and refer to it regularly. Best 'tool' I've ever invested in! Can't wait for Digitizing 201! Thank you Tom.

Rich Medcraft, StitchWise

I highly recommend Digitizing 101 for every digitizer-- it is THE guidebook that outlines the steps necessary to create quality embroidery. The book reads as if Tom is "talking" to you and guiding you through everything from analyzing the artwork to determining pricing. The book answers the "why" and "hows" that so many of us struggle with as far as stitch length, density, underlay, etc. He supplements the text with diagrams and examples, which really drive home the concepts. Believe me--this book is never very far from my computer!

Pam Ellis, Expressions in Embroidery

I have taken many classes over the years and I understood what was taught, but putting what was taught into practice was difficult. I just didn't get it. Digitizing 101 made the lights come on for me.

I see my work in a whole new way now, and I'll be redoing many of my past designs.

I have enjoyed every moment of reading Digitizing 101 and being able to refer to it daily is wonderful.

Char Boozier, Just In Stitches

My initial training was beneficial, but pretty overwhelming because I really didn't have all the basics mastered yet. This was approx. one year ago. Since then, I have wished so many times that I had some kind of manual or resource book to refer to when working on designs. I'm pretty proud of what I've accomplished with just trial and error, but that's a pretty slow and frustrating way to learn.

I was so pleased when I heard about Digitizing 101 and was even more pleased when I got it. It's been especially helpful for lettering. It's a great resource book.

Vickie Sienknecht, Purrfect Logos

This is an excellent,excellent book for anyone. I especially liked the way lettering formation was explained.

Kathy Stone, The Kacy J. Co.

Click Here to purchase your copy.

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© Copyright 1999-2008
© Strawberry Stitch Co.
It is a violation of copyright law to make and distribute copies of Ginko Designs or Strawberry Stitch Co. design software and/or its art work. The design software is licensed to the original purchaser for embroidery use only at one location.
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